MBA in Marketing:
Lead Campaigns That Shape Business Growth
Marketing plays a critical role in every industry, from technology and healthcare to consumer goods and financial services. A Marketing MBA concentration prepares students to lead strategic campaigns, analyze consumer data and shape business growth.
At Yeshiva University's Sy Syms School of Business, the Marketing MBA curriculum combines creative thinking with analytical expertise, preparing you for high-impact roles in a dynamic and competitive market.
Master the Blend of Creativity and Analytics That Defines Modern Marketing
The marketing landscape rewards professionals who can balance brand storytelling with performance metrics. In the Sy Syms Marketing concentration program, you’ll learn to decode consumer behavior, orchestrate omnichannel campaigns and lead cross-functional teams that turn creative concepts into measurable business results.
Customize your MBA experience to explore digital marketing, consumer insights, brand management and integrated communications. This strategic approach builds both visionary thinking and tactical execution skills—the combination that sets marketing leaders apart in competitive industries.
You’ll graduate positioned for influential roles such as marketing manager, brand strategist, product manager, digital marketing analyst and CMO-track positions in which creative strategy defines business impact.
Download a program brochure
Download a Program Brochure
Are you ready to accelerate your career or take on a new challenge with a master’s degree? Yeshiva University’s Sy Syms School of Business offers the innovative Customized Online MBA program designed for busy professionals.
Complete the form to download a program brochure.
Command the Skills That Matter in a Data-Driven Marketing World
Successful marketing requires fluency in creative storytelling and analytical precision. Whether launching a campaign, refining brand voice or targeting customer segments, proficient marketers use data to guide every decision without losing sight of human connection.
Navigate Technology's Impact on Brand Strategy
Lead the Shift Toward Responsible Marketing
Harness AI for Competitive Marketing Advantage
Master the Psychology Behind Persuasive Marketing
This comprehensive curriculum ensures that you graduate with the analytical precision and creative vision that make you especially valuable in sectors where digital engagement, personalization and customer experience determine market success.
Leverage New York's Creative and Business Energy for Your Career Growth
The program curriculum includes comprehensive coursework in brand management, AI marketing, digital strategy, marketing analytics and consumer behavior. These courses integrate real-world case studies and technology platforms that top marketing teams use daily, ensuring that graduates enter the workforce with immediately applicable skills.
Take advantage of New York City’s direct access to advertising agencies, digital startups and Fortune 500 marketing teams. The Sy Syms faculty facilitates internships and networking events that deliver critical hands-on experience and professional connections across industries.
You’ll also have ready access to career services support, including targeted resume feedback, interview preparation and mentorship specifically designed to help you advance into competitive marketing roles throughout the world.
Transform Your Career Through Strategic Marketing Leadership
The program's combination of rigorous coursework and faculty mentorship creates the foundation for strategic career transformation. You'll develop the analytical skills to decode consumer behavior, the creative vision to build compelling brands and the strategic mindset to lead teams through complex marketing challenges.
Whether you're pivoting from another field or advancing within marketing, the curriculum and connections position you to make the leap from tactical execution to strategic leadership—the shift that defines upper-level marketing careers and opens doors to influential roles across industries.
Claim Your Place as a Marketing Leader
This concentration is transformative for professionals who want to:
- Gain business strategy and analytical expertise
- Advance into leadership positions
- Pivot into brand, media or product marketing
Ask yourself: Which brands captivate you? What consumer behaviors spark your curiosity? Strengthen your data analysis and storytelling skills. Dive into industries—from fashion to fintech—in which marketing creates competitive advantage.
Tailor your degree to fit your goals.
With six concentrations and additional electives, the power of choice is yours.
Learn more. Connect with us.
There’s so much to know about the Customized Online MBA program that you’re bound to have questions. We’re here to help. For information and support, schedule a call with Vince. He’s a knowledgeable, friendly admissions outreach advisor who’ll make sure you get all the answers.