Travis Tae Oh

Travis Tae Oh

Assistant Professor of Marketing

Columbia University, Ph.D in Marketing
University of Virginia, B.S. in Commerce

Prior to joining Yeshiva University, Professor Oh completed his PhD in Marketing at Columbia University and holds a Bachelor's degree with concentrations in Finance and Marketing from University of Virginia. After graduating from college, he spent several years as a market research analyst and sales manager at an agricultural equipment company.

His research primarily examines the underlying psychological processes and meanings of consumer experiences, with a focus on conceptualizing and investigating fun in people's lives. Broadly, Professor Oh's research spans across topics such as creativity, branding, and hedonic consumption/experiences. His work has been featured in multiple media outlets, such as Vox, The Washington Post, Next Avenue, Stylus. He also regularly writes for Psychology Today. Travis is also a certified wine expert, holding a WSET Diploma.

Yeshiva University has engaged Everspring, a leading provider of education and technology services, to support aspects of program delivery