PhD, Columbia University, 2005
MA, Graduate School of Business, Columbia University, 2001
MS, Technion Israel Institute of Technology, 1999
BS, Technion Israel Institute of Technology, 1994
Professor Tamar Avnet has taught in various MBA programs, including at Rotman Business School in Toronto and Columbia Business School in New York City. She has a bachelor’s degree in economics and a Master of Science from the Institute of Technology (Technion) in Israel, and a PhD in marketing from Columbia Business School. She has held a visiting Professorship at New York University. She joined YU in 2006 and has been the chair of the Marketing Department since 2012. Professor Avnet spearheaded the academic development of the Master of Digital Marketing program, which is part of the Katz School of Continuing Education.
Professor Avnet’s business expertise and consulting activities are in the areas of marketing strategy and management, branding strategy, consumer psychology and the psychology of decision-making. Her current research is within consumer behavior and, more specifically, in human judgment and behavioral decision-making. Her main area of research investigates how consumers use and rely on their emotions when making a product choice or a purchasing decision. Her numerous scientific articles are widely cited and have appeared in many leading academic journals in marketing, management and psychology, including The Journal of Consumer Research, The Journal of Marketing Research, The Journal of Consumer Psychology, The Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and Advances in Consumer Research.
As of 2025, Professor Avnet’s work has been cited 3,578 times. She is on the editorial review board (ERB) of The Journal of Consumer Research and serves as a reviewer for numerous leading marketing and psychology journals.